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Who Loves Ya, Jesse James?

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Estimated reading time: 3 minutes

 

Bill Penn
Bill Penn, proprietor of the Historic Midway Museum Store, sports a new tee-shirt I gave him.

I’ve begun to wonder. Who loves ya, Jesse James?

At book signings of Jesse James Soul Liberty, more women buy my book than men. This was confirmed again last Sunday, as I signed books for the Historic Midway Museum Store at the Midway Fall Festival. My book was purchased only by women. This was the first time, too, that the new JJSL tee-shirt was introduced. And who were the tee-shirt buyers? Women, not men.

A couple of women did say they were buying the book for their husband. Curiously, though, two other women did not buy the book for their husbands after I pointed out that the book is about the Jesse James family principally, and about Jesse James only indirectly through his family.

During the course of the day with hundreds of people walking by my booth, four young men popped out from the crowd on separate occasions to ask, “Did Jesse James really die?” My reply to their question all began with, “That’s the mythology, not the fact.” All of them abruptly walked away. Not one engaged in further discussion, picked up the book, look inside it, or buy it.

I’ve come to view young men like these as the core demographic that the history and biography reality shows target as their viewers. Their productions all are based on the mythology surrounding Jesse James, and rarely upon facts. As a result, young men like these learn nothing about factual history or about Jesse James. They walk on in a cloud of mythology. They read little, and know even less.

By contrast, women attracted to Jesse James engage in discussion about my book first. They pick up the book, leaf through it, and ask questions about what they see. I don’t have to sell the book to women at all. I only have to point out that the book is about Jesse James’ family, and the information comes from primary family sources never published before. When women buy, it is clear they are curious to know more, but they want what they learn to be authentic and true.

One young school girl, who ran over to my table, surprised and delighted me. “Are you related to Jesse James,” she asked. I replied, “That’s what I write about.” She ran back to her parents, shouting, “That’s so cool!” She was not the first girl to ask.

It’s a scientific fact that within the female DNA resides some gene which is attracted to the genes of the bad boy. But I don’t think that’s what attracts women to buy my book. I believe they’re attracted by the idea of finding the factual history of the bad boy inside the context of family. Family is their emotional connection with my book. After they read my book, some have informed me the book did not disappoint them. They were enlightened.

So, who loves ya, Jesse James?

My survey says, young men, ages 18-45, mostly loners lacking connections with a family of their own, who watch way too much TV, and only absorb the mythology dispensed to them in that medium as fact. In short, guys who aren’t too smart.

But intelligent women absolutely adore Jesse and his family.

Cover for Stray Leaves Daily
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Stray Leaves Daily

Stray Leaves Daily

Daily updates from the family of Frank & Jesse James with stories, photos, & two searchable genealog

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4 months ago
Stray Leaves Daily

VIDEO of the Clay County Board of Commissioners bestowing honor upon our James colleague & friend Charlies Broomfield. Recognition begins at 2:00 min. mark.

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Comment on Facebook

Congratulations Charlie!!

4 months ago
Stray Leaves Daily

We have hints from the Clay County Archives in charge of James Farm in Kearney, Missouri, that a road leading to the farm will be renamed Charles Broomfield Rd. Charlie was a Clay County Commissioner who took an active role in arranging the sale and transfer of James Farm from the James family to Clay County. See MoreSee Less

We have hints from the Clay County Archives in charge of James Farm in Kearney, Missouri, that a road leading to the farm will be renamed Charles Broomfield Rd. Charlie was a Clay County Commissioner who took an active role in arranging the sale and transfer of James Farm from the James family to Clay County.Image attachment

Comment on Facebook

Cant say that I understand the significance of this.

Do you have the address of Jesse & Frank James Cabin in Paseo Robles, California?

6 months ago
Stray Leaves Daily

FIND-A-GRAVE BLUNDERS LEAVE JAMES FAMILY HOWLING . . . Can you spot the errata in this Find a Grave post for the grandfather of Frank & Jesse James? The most glaring deception is the photograph!

History tells us the photograph was invented about the time John M. James was dying. Neither history, nor the administrator of this posting, Charlotte Raley McConaha, can tell us is how photographic technology made its way from France to the distant American frontier to take a photo of John M. James, months before his demise.

Another imprecise miscalculation in this post is the attribution of the middle name “Martin” to John M. James. The name never has been proved by evidence. To guess the name is unreliable and wrong.
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FIND-A-GRAVE BLUNDERS LEAVE JAMES FAMILY HOWLING . . . Can you spot the errata in this Find a Grave post for the grandfather of Frank & Jesse James? The most glaring deception is the photograph!

History tells us the photograph was invented about the time John M. James was dying. Neither history, nor the administrator of this posting, Charlotte Raley McConaha, can tell us is how photographic technology made its way from France to the distant American frontier to take a photo of John M. James, months before his demise.

Another imprecise miscalculation in this post is the attribution of the middle name “Martin” to John M. James. The name never has been proved by evidence. To guess the name is unreliable and wrong.
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